Why would I want to hire someone to write about my company, its products, or simply to discuss topics relevant to my industry? I’m glad you asked! If you read that sentence, that means you’ve spent at least ten seconds on this page. In that ten seconds, you may have seen a link, ad, or product you may not have seen otherwise.
Still, why would you want to pay someone to do that for you? It’s a fair question and one that is easily answered. One of the main goals of Google, and that of many major players in the world of the internet, is to create an internet filled with reliable, respectable information. Much of how search engines today grade a website, and decide whether it should be shown on the first page of their search results, is whether or not the content on a website is relevant and dependable to what the user asked for in their search query.
The ranking of a page is also increased upon the amount of content and how new it is. Having fresh information of a professional level will be great for your company and also ensure that search engines will give your site the attention it deserves.
That’s not all! Hiring a professional content writer for your website or to keep up a company blog guarantees that the content is written in a way that will naturally benefit your search engine optimization (SEO) strategy. Talk about killing two birds with one stone!