It’s strange that in today’s world many marketers throw so much money at campaigns and advertisements. We live in a time where information and tools run our marketing but we don’t know how to use those tools or where we should be investing our time.
If we had a magic button that we could push to kick-start our companies marketing engine, we would! Since we don’t, we spend our time running marketing campaigns in every channel that the online community tells us. After all that work creating new accounts and learning how to use every single program or website, we’ve spread ourselves so thin that we have a hard time even getting off the ground. There is such a thing as spreading your-self too thin, and in a world filled with technology and focusing on a few things rather then everything isn’t such a bad idea.
The most common areas of focus for anyone are SEO, Your Website, and Google AdWords. Why? Well, all three are tied together to begin with. If you have a website you’re probably going to want to get traffic to that website. Google AdWords and Organic SEO are the two biggest ways to generate that traffic. Yes, using social will boost your search. However you want to focus on a few things then slowly expand to other channels. Everywhere you read nowadays its “you need this and you need this, you need to invest in this, you should be doing this”…emerging “new and better ways to market” are always going to be invented and sold to everyone. However in the world of digital marketing the basics, having a good website,using Organic SEO, and Google AdWords are always going to be the foundation that helps you expand your business.